Social Enterprises celebrate Salesforce trademark withdrawal

News item posted: 19 June 2017

US company Salesforce has publicly announced it will withdraw its applications to trademark the term 'social enterprise' following a sustained campaign from the world social enterprise movement.

In response to the news, Chief Executive of Turning Point, Lord Victor Adebowale, who was among the signatures of a letter to Marc Benioff, CEO and chairman of Salesforce, asking him to stop using the term, said:

"This is a great result for Social Enterprise UK and an impressive victory for the sector. The key issue is that the public needs to understand what social enterprise means and doesn't mean. Social enterprises make their money from selling goods and services in the open market, but they reinvest the majority of their profits back into the business or the local community. Trading for social and environmental purposes is a social enterprises' primary purpose. Society profits when a social enterprise profits, not just shareholders. I am delighted by Salesforce's public withdrawal of its applications to trademark the term."